Use of Personal Information
My Life’s Message and our service providers may use your personal information for our legitimate business interests, including the following:
- to provide the functionality described on the Website;
- to send administrative information to you, such as changes to our terms, conditions and policies;
- for our business purposes, such as data analysis, user research, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying the functionality of the Website, identifying usage trends, and operating our business activities.
Disclosure of Personal Information
Your personal information may be disclosed:
- to our third-party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, email delivery, auditing and other services;
- by you, in creating legacies, messages, notices, obituaries, or otherwise through your access and/or use of the Website.
USER LOGIN CREDENTIALS
Each registered user of the “My Life’s Message” website must submit his or her email address, and must create a username and password, when creating an account. Account holders are responsible for maintaining the security and privacy of their own personal login information and must guard against its unauthorized disclosure to others. If you believe your account security has been jeopardized, you must notify My Life’s Message immediately so that your login information can be deactivated promptly. Without such notification, My Life’s Message must assume that communications received under a user’s account and password originated with that user.
PROTECTING YOUR PRIVACY
My Life’s Message takes user privacy concerns very seriously and has taken steps to protect against unwarranted disclosure of both personally identifiable and non-personal user information:
* We don’t share your information with third parties for marketing purposes.
* We don’t engage in cross-marketing or link-referral programs with other sites.
* Account information is password-protected. Keep your password safe.
* My Life’s Message will not knowingly collect any information from persons under the age of 18. If My Life’s Message learns a person under the age of 18 has registered to use the Website, that user’s account will be deactivated. If you are a parent or legal guardian of a child under the age of 18 who you believe has registered with this Website without your permission, please contact us immediately.
* Although My Life’s Message has taken steps to safeguard the integrity of databases, and security measures have been integrated into the design, implementation and day-to-day practices of the Website and its operating environment, such measures should not be construed as a guarantee of privacy or as a warranty against the unauthorized disclosure of your personally identifiable information. My Life’s Message specifically disclaims such a guarantee or warranty. Further, users should be aware that any information they disclose in a legacy, message, notice, obituary, or otherwise through their access to or use of the Website is not protected by My Life’s Message once it is transmitted. You should therefore exercise caution when deciding the content of your messages and what information to disclose.
Personally Identifiable Information
Users’ email addresses, login credentials (username and password), voluntarily submitted demographic information and any other information entered into the Website for purposes of accessing and using Website features (including the contact information of family and loved ones, colleagues, friends, and others who are a part of the users’ life community) are stored on the servers/data storage system used by the Website for future retrieval, modification and use. Such servers/data storage system may be provided and maintained by a third party service provider.
Users’ email addresses and login credentials are accessible to My Life’s Message solely for purposes of facilitating user login and customer service purposes. Users’ login credentials may also be accessible by third party service providers that provide such customer service and/or maintain the database(s) wherein those credentials are stored. Such access shall be limited solely as necessary to assist My Life’s Message with providing customer services and updating or removal of user credentials upon user request.
We may also collect and use the first and last names and email addresses of the contacts in your address book. We will only collect this information if you initiate to such collection. This information will be used only to make your use of the Website easier to enable your Appointed Messenger to communicate with your contacts at the appointed time. We do not allow unauthorized publishing or disclosure of users’ non-public contacts.
Collection and Use of Non-Personal Information
In addition to the information My Life’s Message treats as personally identifiable, the Website may collect certain non-personal information. Non-personal information is data in a form that does not permit its direct association with any specific individual. In general, My Life’s Message may collect and use non-personal information from users to facilitate those users’ access to and use of the Website and to help My Life’s Message operate and improve the service. The types of non-personal information My Life’s Message may collect and use are as follows:
When users access the Website, My Life’s Message may use web log entries for each page served, including the user’s Internet Protocol (IP) address, the referring IP address or domain (the immediately prior website visited by the user), the files viewed by the user on the Website (including HTML pages, graphics, etc.), the user’s Internet service provider (ISP), the user’s device operating systems, date/time stamps from the Website visit, and similar anonymous user data. My Life’s Message may use such log file information to analyze data in the aggregate to help us diagnose problems with our server, administer the Website, track what features are being used and pages accessed, understand and analyze trends among users, learn about user behavior and interests, and otherwise to provide services and features to users.
My Life’s Message may also collect some non-personal information through formatted links on the Website that help us track whether those links have been followed to third party websites. We do not identify specific users who click on links available on our website.
My Life’s Message asks users to provide us with certain demographic information to help us understand who our users are, how we can improve our services, and which of our services are most relevant to you. Such requested demographic information may include your age, gender, location, and relationship status, and may change from time to time as we learn more. The contribution of such information by you to My Life’s Message is purely optional and not a requirement of user registration.
Advertising companies are not permitted to collect data through or via the Website for targeted or behavioral marketing of advertisements.
Disclosure of Personally Identifiable and Non-Personal Information to Third Parties
To the extent My Life’s Message relies on third party service providers to perform certain customer services on its behalf, the Website refers users to those service providers directly. The third party service provider collects, directly from each referred user, such personally identifiable information as the service provider requires to perform its customer service function on behalf of My Life’s Message. My Life’s Message does not have access to and does not collect any information users share directly with service providers. Such third party service providers may include companies that provide services to My Life’s Message such as information processing, extending credit and/or facilitation of credit card transactions, order fulfillment, and other customer service functions. These companies are obligated to protect the information of their customers in accordance with applicable law, but Website users should keep in mind that when dealing with such third party service providers, the privacy practices of My Life’s Message no longer apply. If a user has any question about the privacy practices of one of our third party service providers, it is the user’s responsibility to contact the service provider directly.
My Life’s Message may share non-personal (anonymous) information about Website users to an analytics service provider to better help us understand the needs and interests of our users. We share such data in the aggregate only, and not in relation to any particular users. My Life’s Message will not share user personally identifiable information with such service providers.
My Life’s Message may also make both personally identifiable and non-personal information available to third parties in these limited circumstances: (1) with our user’s express consent, (2) when My Life’s Message has a good faith belief that such disclosure is required by law, (3) when My Life’s Message has a good faith belief that such disclosure is necessary to protect a user’s rights or property, or (4) to any successor to or purchaser of My Life’s Message, LLC in a merger, acquisition, liquidation, dissolution or sale of assets. User consent will not be required or obtained for disclosure in these limited circumstances.
My Life’s Message stores information entered by users in the Website’s database(s), including, without limitation, legacies, messages, obituaries, the contact information of individuals who are to receive communications following users’ deaths, records of the location of documents and financial information, and other personal information submitted by users. All such information shall remain in the My Life’s Message databases for archival and other business purposes (such as to permit the activation of a disabled user account) for a period of one hundred and eighty (180) days following termination of a user account, death of a user, or other event of termination. User account registration information, customer service records, and web logs may be stored indefinitely.
To prevent unauthorized access to the Website’s databases, maintain data accuracy, and ensure the correct use of information supplied by our users, My Life’s Message ensures that physical, technical and administrative safeguards are maintained to protect such information, including, without limitation, fire detection and suppression systems, redundant electrical power systems using Uninterruptible Power Supply units, climate and temperature control systems, and network security using firewalls. We take commercially reasonable and industry standard precautions to protect users from the loss, misuse or alteration of information entered into the Website and your user account.
Although My Life’s Message complies with industry data security standards, and ensures data is stored in a physically secure operating environment that is not available to unauthorized persons, databases and transmissions made via the Internet cannot be fully secure in all instances and we cannot and do not guarantee the complete security of stored data. For this reason, you are discouraged from disclosing any account numbers, passwords or other financial data and information in any messages for intended recipients or Instructions and Records that are retained in the Website database.
The Website does not collect or use location-based information about users such as the real-time geographic location of your computing device.