Data Privacy and Security


All use of the Website is governed by the Terms of Use and all capitalized terms used but not defined in this Privacy Policy shall have the meaning given to them in the Terms of Use.  The “My Life’s Message” Website  is intended to facilitate users’ control over their end-of-life wishes by permitting them to create a personal legacy or legacies, assuring that their personal messages are sent to loved ones and other members of their communities following their death, providing a means for them to maintain a centralized record of the location of their financial and other personal information, allowing their Appointed Messengers to communicate notice of their passing to family, friends, and others within their life’s community, and helping them establish with what services, memorials or celebrations they will be remembered (if any). The Website accomplishes these objectives by providing (i) a means to centrally gather information, including the contact information of loved ones and others who will receive an end-of-life notice or personal message, (ii) a vehicle to create personalized messages and notices, including obituaries, (iii) a method to appoint a person or persons responsible for transmitting such notices, and (iv) the facilities to transmit such messages and notices, as well as notices to others such as social media accounts, alumni offices, named professionals, and vendors.  

In accessing and using these features and functionality, users contribute both personally identifiable and non-personal information to the Website’s databases. Collection of such data and information by My Life’s Message is essential for the purpose of serving users with functionality described on our Website.  My Life’s Message has established this Privacy Policy to explain to users how the information they contribute during and through their use of the Website is protected, collected, used, and disclosed by us. We want our users to be aware of what information is collected and stored by the Website, how it is used, and under what circumstances it may be disclosed to third parties.

By accessing, browsing and/or using the Website, you consent to the collection, retention, use and disclosure of your personally identifiable and non-personal information as stated in this Privacy Policy.

My Life’s Message reserves the right to modify its Privacy Policy from time to time as it sees fit. Any changes will be posted on this page and will be effective upon posting. This Privacy Policy was last updated and became effective on December 21, 2020.

Use of Personal Information

My Life’s Message and our service providers may use your personal information for our legitimate business interests, including the following:

  • to provide the functionality described on the Website;
  • to send administrative information to you, such as changes to our terms, conditions and policies;
  • for our business purposes, such as data analysis, user research, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying the functionality of the Website, identifying usage trends, and operating our business activities.

Disclosure of Personal Information

Your personal information may be disclosed:

  • to our affiliates for the purposes described in this Privacy Policy;
  • to our third-party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, email delivery, auditing and other services;
  • by you, in creating legacies, messages, notices, obituaries, or otherwise through your access and/or use of the Website. 


Each registered user of the “My Life’s Message” website must submit his or her email address, and must create a username and password, when creating an account. Account holders are responsible for maintaining the security and privacy of their own personal login information and must guard against its unauthorized disclosure to others. If you believe your account security has been jeopardized, you must notify My Life’s Message immediately so that your login information can be deactivated promptly. Without such notification, My Life’s Message must assume that communications received under a user’s account and password originated with that user.


My Life’s Message takes user privacy concerns very seriously and has taken steps to protect against unwarranted disclosure of both personally identifiable and non-personal user information:

* We don’t share your information with third parties for marketing purposes.

* We don’t engage in cross-marketing or link-referral programs with other sites.

* Account information is password-protected. Keep your password safe.

* My Life’s Message will not knowingly collect any information from persons under the age of 18. If My Life’s Message learns a person under the age of 18 has registered to use the Website, that user’s account will be deactivated. If you are a parent or legal guardian of a child under the age of 18 who you believe has registered with this Website without your permission, please contact us immediately.

* My Life’s Message may provide links to third party websites or services that have privacy practices different from those of My Life’s Message. Users are responsible for reading the privacy policy of each site or service to which they link before they use the site or conduct any transaction with or through the site or service. Any user who objects to the privacy policy of a linked website or service should not use that site or service. My Life’s Message is not responsible for, does not have any knowledge of, and does it have any control over, the privacy policies or practices of third party websites or online services.

* Although My Life’s Message has taken steps to safeguard the integrity of databases, and security measures have been integrated into the design, implementation and day-to-day practices of the Website and its operating environment, such measures should not be construed as a guarantee of privacy or as a warranty against the unauthorized disclosure of your personally identifiable information. My Life’s Message specifically disclaims such a guarantee or warranty. Further, users should be aware that any information they disclose in a legacy, message, notice, obituary, or otherwise through their access to or use of the Website is not protected by My Life’s Message once it is transmitted. You should therefore exercise caution when deciding the content of your messages and what information to disclose.

Personally Identifiable Information

Users’ email addresses, login credentials (username and password), voluntarily submitted demographic information and any other information entered into the Website for purposes of accessing and using Website features (including the contact information of family and loved ones, colleagues, friends, and others who are a part of the users’ life community) are stored on the servers/data storage system used by the Website for future retrieval, modification and use. Such servers/data storage system may be provided and maintained by a third party service provider.

Users’ email addresses and login credentials are accessible to My Life’s Message solely for purposes of facilitating user login and customer service purposes. Users’ login credentials may also be accessible by third party service providers that provide such customer service and/or maintain the database(s) wherein those credentials are stored. Such access shall be limited solely as necessary to assist My Life’s Message with providing customer services and updating or removal of user credentials upon user request.

The Website stores data entered by users during the creation of legacies, messages and contact lists solely for those users’ own reference and later transmission by their Appointed Messenger. All user email addresses, login credentials and voluntarily submitted demographic information, along with contact information associated with their account (i.e., the contact information of those persons within the user’s life community who will receive notices/messages), is treated as personally identifiable information and is not shared by the Website with any third parties, except in the limited circumstances identified in this Privacy Policy and the Terms of Use.

We may also collect and use the first and last names and email addresses of the contacts in your address book.  We will only collect this information if you initiate to such collection.  This information will be used only to make your use of the Website easier to enable your Appointed Messenger to communicate with your contacts at the appointed time.  We do not allow unauthorized publishing or disclosure of users’ non-public contacts.

My Life’s Message follows the practices described in this Privacy Policy to secure your personally identifiable information against unauthorized access, use or disclosure. However, users should be aware that no security method is guaranteed to protect information from hackers or human error, including the security features of your computing device, web browser, and Internet Service Provider.

Collection and Use of Non-Personal Information

In addition to the information My Life’s Message treats as personally identifiable, the Website may collect certain non-personal information. Non-personal information is data in a form that does not permit its direct association with any specific individual. In general, My Life’s Message may collect and use non-personal information from users to facilitate those users’ access to and use of the Website and to help My Life’s Message operate and improve the service. The types of non-personal information My Life’s Message may collect and use are as follows:

Web Logs

When users access the Website, My Life’s Message may use web log entries for each page served, including the user’s Internet Protocol (IP) address, the referring IP address or domain (the immediately prior website visited by the user), the files viewed by the user on the Website (including HTML pages, graphics, etc.), the user’s Internet service provider (ISP), the user’s device operating systems, date/time stamps from the Website visit, and similar anonymous user data. My Life’s Message may use such log file information to analyze data in the aggregate to help us diagnose problems with our server, administer the Website, track what features are being used and pages accessed, understand and analyze trends among users, learn about user behavior and interests, and otherwise to provide services and features to users. 

My Life’s Message treats information collected by log files as non-personal information, but to the extent Internet Protocol (IP) addresses or similar device identifiers are considered personally identifiable information by applicable law, these identifiers are also treated as personally identifiable information and will not be shared with third parties except as stated in this Privacy Policy. Further, to the extent non-personal information may be combined with personal information (such as with a user email address or login credentials), the combined information is treated as personally identifiable information for the purposes of My Life’s Message’s privacy practices.


My Life’s Message may also use “cookies” for internal analytical use, but the data and information collected with cookies is only reviewed in an aggregated form, and is not personally identifiable. Cookies are small data files that are written to and stored on the hard drives of the devices of people who visit and/or use the Website. Cookies do not read files on the hard drive of the devices on which they reside. Most Internet browsers allow users to establish their own preferences with regard to the use of cookies on their devices, including the ability to erase cookies from their hard drive, block cookies, or have the browser prompt the user to either accept or refuse to store the cookie. However, if you decline the cookie generated by the Website, you may not be able to continue to use the Website as substantial functionality will only work if cookies are enabled. 

Formatted Links

My Life’s Message may also collect some non-personal information through formatted links on the Website that help us track whether those links have been followed to third party websites. We do not identify specific users who click on links available on our website.

Demographic Information

My Life’s Message asks users to provide us with certain demographic information to help us understand who our users are, how we can improve our services, and which of our services are most relevant to you. Such requested demographic information may include your age, gender, location, and relationship status, and may change from time to time as we learn more. The contribution of such information by you to My Life’s Message is purely optional and not a requirement of user registration.

Advertising companies are not permitted to collect data through or via the Website for targeted or behavioral marketing of advertisements.

Disclosure of Personally Identifiable and Non-Personal Information to Third Parties

My Life’s Message will not share personally identifiable or non-personal information with third parties, except as specifically disclosed in this Privacy Policy.

To the extent My Life’s Message relies on third party service providers to perform certain customer services on its behalf, the Website refers users to those service providers directly. The third party service provider collects, directly from each referred user, such personally identifiable information as the service provider requires to perform its customer service function on behalf of My Life’s Message. My Life’s Message does not have access to and does not collect any information users share directly with service providers. Such third party service providers may include companies that provide services to My Life’s Message such as information processing, extending credit and/or facilitation of credit card transactions, order fulfillment, and other customer service functions. These companies are obligated to protect the information of their customers in accordance with applicable law, but Website users should keep in mind that when dealing with such third party service providers, the privacy practices of My Life’s Message no longer apply. If a user has any question about the privacy practices of one of our third party service providers, it is the user’s responsibility to contact the service provider directly.

My Life’s Message may share non-personal (anonymous) information about Website users to an analytics service provider to better help us understand the needs and interests of our users. We share such data in the aggregate only, and not in relation to any particular users. My Life’s Message will not share user personally identifiable information with such service providers.

My Life’s Message may also make both personally identifiable and non-personal information available to third parties in these limited circumstances: (1) with our user’s express consent, (2) when My Life’s Message has a good faith belief that such disclosure is required by law, (3) when My Life’s Message has a good faith belief that such disclosure is necessary to protect a user’s rights or property, or (4) to any successor to or purchaser of My Life’s Message, LLC in a merger, acquisition, liquidation, dissolution or sale of assets. User consent will not be required or obtained for disclosure in these limited circumstances.


My Life’s Message stores information entered by users in the Website’s database(s), including, without limitation, legacies, messages, obituaries, the contact information of individuals who are to receive communications following users’ deaths, records of the location of documents and financial information, and other personal information submitted by users. All such information shall remain in the My Life’s Message databases for archival and other business purposes (such as to permit the activation of a disabled user account) for a period of one hundred and eighty (180) days  following termination of a user account, death of a user, or other event of termination. User account registration information, customer service records, and web logs may be stored indefinitely.


To prevent unauthorized access to the Website’s databases, maintain data accuracy, and ensure the correct use of information supplied by our users, My Life’s Message ensures that physical, technical and administrative safeguards are maintained to protect such information, including, without limitation, fire detection and suppression systems, redundant electrical power systems using Uninterruptible Power Supply units, climate and temperature control systems, and network security using firewalls. We take commercially reasonable and industry standard precautions to protect users from the loss, misuse or alteration of information entered into the Website and your user account.

Although My Life’s Message complies with industry data security standards, and ensures data is stored in a physically secure operating environment that is not available to unauthorized persons, databases and transmissions made via the Internet cannot be fully secure in all instances and we cannot and do not guarantee the complete security of stored data. For this reason, you are discouraged from disclosing any account numbers, passwords or other financial data and information in any messages for intended recipients or Instructions and Records that are retained in the Website database.


The Website does not collect or use location-based information about users such as the real-time geographic location of your computing device.


If you have any questions or concerns about this Privacy Policy, please contact My Life’s Message via email at:, or by telephone to (877) 833-1665.